In the era of rapid growth of competitive market, it is very much important for a business to contribute right information to the right person at the right time, else business will lose its prospects in selling their products and services. Customer Relationship Management software is the only option which can help business to communicate with customers in proper way. For any Best CRM Software application, the main motto is to make aware of the customer needs and desires by the companies in order to provide better quality of service. It assists to retain existing customers and to catch new ones by creating a strong relationship between an organization and customers.
Types: Basically, CRM is of three types namely analytical, collaborative and operational.
Analytical CRM: Analytical CRM helps in top management, promotion, trades and support of personnel to resolve the better way to serve customers. Data analysis is the key roleperformed by this type of CRM application. It analyzes customer data from various points and catches better insights about current status of an organization. It helps in deciding better decisions, managing marketing executives to understand the operation effectiveness, sales executives to increase sales and assist personnel to improve quality of support and to establish strong customer relationship.
Collaborative CRM: Collaborative CRM nothing but Strategic CRM enables an organization to allocate customers’ information among various business units like sales team, marketing team, technical and support team. For instance, the marketing team can approach targeted customers with specific products or services by using a feedback taking from the support team. In real, each business unit works as an independent unit and rarely shares customers’ data with other teams that often causes loss in business. Collaborative CRM helps to unite all groups to aim only one concept that is to use all information for the development of customer quality service.
Operational CRM: Operational CRM rationalizes the business procedure with Sales automation, Marketing automation and Service automation. This type develop leads, convert them into contacts, and catch all requisite niceties and provide service.
Sales Automation: Sales automation helps an organization to automate sales process. It sets standards to get new customers. It organizes information in such a way to hike sales more efficiently and effectively.
Marketing Automation: Main purpose of marketing automation is finding the best posible way to present products and move toward potential customers. It enables business to fix on potential channels to reach probable customers.
Service Automation: Service automation facilitate business to retain existing customers by supplying best quality service and constructing sturdy relationship. It includes issue management to fix customers’ problems, service label management to check quality of service based on key performances
Different types of CRM applications have different features and advantages. Thus, the CRM implementation could be done depending on the type of businesswhich decides future goal and strategy. Connect with us to better choose the apt CRM type and strategy to promote your business and to get profitable benefits.